Archive for Uncategorized

seafood & steak grill restaurant

Fisherman’s wharf: a harpoon saw seen hanging. “Enormous would be an understatement.” Ad for Iwasawa’s Seafood & Steak Grill.
Iowa farmhouse: a trident, spade seen hanging “Enormous would be an understatement.” Ad for Iwasawa’s Seafood & Steak Grill.

Kobashi the 16th century’s blacksmith’s warehouse: some swords seen hanging: “Enormous would be an understatement.” Ad for Iwasawa’s Seafood & Steak Grill. (completes the campaign).


set of 2 ads for champagne

  1. The bottle in the shape of Klein bottle. Copy: Since Eternity.
  2. The champagne wrapped with a red-ribbon of Möbius strip. Copy: Since Eternity.

ad for sleeping mattress (3)

  1. Reality ends, dream begins. Reality merges with dream in this Achuar like ad where the sleeping protagonist morphs into his dream of attacking a herd of sheep with his lance like Don Quixote.
  2. A bland image of a man sleeping with the copy stolen from the movie Heist:  My mo%$^&%$er is so bad, when he goes to bed sheep counts him.
  3. Based on the see-through, children’s book of Tombs and Treasures where a coffin with lid is seen and as one flips the layer one sees the interior of a man with hand, resting on his chest, and as one flips that layer one sees the skeletal structure of the body….finally as one flips the next layer sees the soft mattress in the coffin.

l’uomo universale

  1. We don’t see the man rather a sleeve tattooed driver’s arm dangling from the window who backs-through the drive-thru in one screeching motion in his PostEX car as the driving seat is on the other side, right-side, not left.Ad for PostEX mail delivery service with their l’uomo universale worker.
  2. DARE to AIRE.  Our mysterious protagonist now having lost in an isolated Polynesia islands is having found to unearth the burial mounds to see how the bodies are aligned – in which direction- as he read in an obscure anthropological monograph about the inhabitants in this particular geographical location burying their dead in north-south direction.

Ad for PostEX.

klondike bar

Father unmercifully steals a rare coin from his child’s numismatics collection to buy an ice-cream bar.

ad for car

  1. Upon reaching school to drop off children, father takes a wild detour around the mountain because of their superstitious belief a black cat crosses by. Images shown of round-the-earth like travel around winding pathways across hills. As the dad drops off his daughter and two sons, he shakes his head seeing that the cat that crossed their path on the other side gets washed by a sudden spray of geyser from the fire hydrant and gets cleaned off the soot.
  2. We see a fat slob eating in a fine restaurant and spilling all over his tux and the small napkin tied around his neck. He burps after gargling the champagne down finishing his filet mignon and then leaves without tipping. As the valet throws him the keys, he cuts his beautiful model wife as she was about to touch the all new  Scytala LX: “Allow me Ma’am.” He turns on soothing melodic Mozart with the moonscreen open for beautiful view of starry night. After reaching home and coming out of the car he is back to his usual slob character. Announcer: The new Scytala. Brings the best out off you.

ads for running shoe (6)

  1. How to do a shoe/sneakers ad without showing the product itself? We adorn the magazine with beautiful images of the interior of Blue Mosque with shots of cupola, Golden Temple in Amritsar, and Nijo Castle, Kyoto in Japan.  Copy reads: “ The new Jordan’s for $139. You would not want to take them off. ”
  2. Inset of 30 images of running shoes with variety of knots. Copy: Same shoe, just a different day.
  3. Tim loves his so much that when he couldn’t find the other pair when running late for school that he decides to wrap his leg in bandage and buy a crutch. TV ad.
  4. Fossil print of shoe in museum.
  5. “Ode to Pheidippides” : camera focuses on bare feet which becomes entwined lace of leather which in turn becomes boot…. to modern running shoes. Copy on TV: That’s 2500 years of design.
  6. A lighthearted ad showing that a drug deal is going in a terrace in Vienna with a Cambodian drug lord of Golden Triangle present and an Italian businessman, who momentarily crosses his leg showing he sole of the shoe. Instantly guns are drawn everywhere in Mexican standoff. “Wait!” the Mafiosi boss assures his bodyguards. “It’s [brand name].” Ad for the shoe. Of course this ad will ‘work’ if it is well known that Khmer etiquette dictates not to point your shoe or feet at anyone.